Art Gallery of Ontario
Improving the "Book A Ticket" task flow by conducting a heuristic evaluation and applying design changes
DURATION
2 Weeks
ROLE
UX Designer
UI Designer
DEVICE
Desktop
TEAM
Akhila Liyanage
Lindsay Sands
OUR GOAL
CHOSEN TASK
The mission of the AGO is to bring people together with art to see, experience, and understand the world in new ways. We hoped to facilitate this mission by implementing design enhancements that allow users to more seamlessly immerse themselves in the gallery's digital landscape.
The task flow we chose to assess, purchasing a ticket, is a critical interaction point between users and the AGO's digital ecosystem. By focusing on this task, we aimed to enhance the user experience, ensuring a seamless and engaging entry point for visitors.
EVALUATION FRAMEWORK
We employed Jakob Nielsen's 10 usability heuristics as the foundational framework for evaluating the AGO's digital experience. Nielsen's heuristics provided a widely accepted and comprehensive set of guidelines, offering a structured approach to identify usability issues and enhance overall user satisfaction.
#1: Visibility of System Status
#2: Match Between System & Real World
#3: User Control & Freedom